How to pay for less at your supermarket

With the price of the grocery shopping hitting record highs, it can be hard to see where savings can be made. But with a little planning, research and inventiveness, you can create cheap family meals without compromising on quality.

Shop around

When trying to save, it’s important to consider when and how you shop. Supermarkets like Tesco, Sainsbury’s and Asda reduce goods significantly when they’re close to their sell-by date, often towards the end of the day. By finding out the time your local store tends to price down its produce and where they put the discounted food, you could make a big saving.

Check the dates

Remember, that when food is past its best-before date (not use-by date) it is safe to eat, provided it still looks fresh. Online retailers Approved Food sell food past or close to its best-before date at a reduced cost, so it’s worth checking the site out from time to time.

Shop around

It’s also worth trying out a shop’s own-brand or economy ranges. Don’t be put off by the labelling – often these are great value with little difference in flavour.

Look for offers

Finally, taking advantage of special offers can mean that you can save by stocking up – but always check the small print. Supermarket buy-one-get-one-free offers (BOGOFs) can sometimes be misleading – make sure that the savings offered are worth it, and that it’s on a product you are genuinely going to use. Research current offers in advance as this will enable you to look up easy food recipes and cheap dinner ideas and help you plan how you’ll use your bargain buy!

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