About us

Our lending commonly spreads the cost of important family purchases and life events. We combine this with the option for flexible savings deposits alongside borrowing.

Our Story

20% of people in the UK are unable to access affordable credit or find flexible ways to deposit savings through mainstream banks due to the low value and short-term nature of what they need. This 20% is expected to increase in the economic fallout from Covid 19.

The alternative to our lending is via a reducing number of high cost credit providers which can trap individuals in more vulnerable circumstances into a burden of unmanageable debt. There is also a growing void in the non standard credit market that affordable credit providers need to step into to prevent less scrupulous lenders filling the gap.

We have built a loyal customer base over the years with 65% of our customers using our services on a regular basis. Growing our customer base decreases our cost of delivery, which means we can put more money back into the pockets of the households that need it the most.


We started out in 2002 with a shop in a small former industrial town Blackburn, in North West England. Set up as a Not-For-Profit with the benefit of the community at the heart of our ethos, we quickly discovered that the demand was significant and began to expand into more towns in the North West. We had a compelling mission to help as many people as we could that the mainstream banks and lenders had left behind.


Our Vision

Moneyline has the benefit of the community at the heart of its ethos, values and impact. We aim to deliver fair and affordable financial products and be a highly trusted brand for the lowest income households in the UK.

Our Vision
Our People

Our people are at the core of our business and our success. We are building an innovative organisation connected to our values and focused on our customers.


Sarah Beauvallet
Jan Coos Geesink
Samantha James
Kate Stanley
Ed Seigel
Brian Jackson
Matthew Harvey
Kevin Chong
Diane Burridge
Shiona Crichton
Ed Livesey

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